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This document defines how we differ from other financial service providers. Herein you will find a definition of our service charter, a matrix of service attributes and a more detailed description of our scope of service than that provided in our Financial Services Guide. Our Service Charter Our charter as a service facilitator is to seek out, develop and deliver the most appropriate, affordable services, products and resources for our clients. In our continual search for improvements in service and efficiency we strive to reduce our cost of service and apply the resultant savings and resources to:
Clients are provided with a greater variety of choices at an affordable price. We continue to seek out the most affordable components to ensure that we remain price competitive. Clients can be assured that they are receiving genuine value for money, as our philosophy is to minimise overheads, without compromising on quality. We believe that we have constructed a comprehensive and economical service framework through our comparative evaluation of systems, information, suppliers and various resources. Existing Clients Existing clients can be confident that we will not become complacent. Our clients will continue to benefit from the improvements that we develop. Their loyalty to the business is rewarded with consistent quality of service, competitive prices, continual service improvements and progressive access to complementary services. Our commitment to quality and value involves listening to clients to understand which services and attributes provide the greatest value to them, and we set our service priorities accordingly. Prospective Clients Our modular structure allows clients to subscribe to some, many, or all of our services. You can simply mix and match elements to suit your needs. New clients can access a level of service and resources that might otherwise be beyond their means, or at least more expensive. Services are packaged at reduced prices to pass on savings to our clients. Economic savings result from common administration and standard procedures, by removing redundant tasks and streamlining communications. Consequently, the more of our services a client uses, the more economical it becomes. Through our investigation of various systems, support services and advisory resources we have developed a generic investment model and selected a set of resources that support that model. This model can be employed by professional advisors and DIY investors alike. Simply select the level of service required. Competitors & Alternatives We expect that others will attempt to duplicate our innovations. The difference is that we possess the necessary skills not only to identify opportunities, but also to implement them. But what really sets us apart is that we will not rest. We will maintain a budget for innovation and constantly strive for improvement so that our clients can be confident that our services will stay ahead of our competitors in terms of value and quality. Most boutique financial service providers pursue only the ideal client type - often described as the “high income, wealth accumulator”. They show little interest in attracting the average person as a client. The reason for this selectivity is that:
Our core resources for investment implementation and monitoring are offered to investors as modular service components to allow them to perform the research, trading and administration themselves. DIY clients also have the option to UPGRADE their services to DIY Plus, or full service at any stage. Our general principle is not to try to “reinvent the wheel”, but to utilise the most valuable elements of available resources to deliver a comprehensive and economical composite service. By leveraging resources that are not directly accessible to retail investors, we can provide a set of services with greater:
Specific Service Features The following subsections define the features included within the various service packages. Although the most economical option is to subscribe to the “Full” service package, clients can select a sub-set of services in any combination of components. If the combination you want is not shown below, then please ask one of our advisors to quote the cost for you. Subscription Engagement The standard Subscription Engagement process includes:
The standard (core) service components included in all subscription packages are:
The following items are only included in the Full and DIY-Plus service packages.
The standard Fixed-Fee Tax Service is limited to the scope listed below. Variations beyond this scope are assessed to determine if any additional fee is warranted and the added costs quoted, at discount rates, for your consideration. The standard scope for the preparation and lodgement of taxation returns is:
We electronically archive documents and can forward the originals to clients. The simplest means of achieving this is to request that institutions (banks, brokers, fund managers, insurers) register our contact details (available from the contact us page) as an additional mailing address for document duplicates. Our preferred form of correspondence in all instances is electronic mail (e-mail). Where an institution is unable to send copies of the relevant documents, the alternative process is one of:
For more details please refer to the Services page on our web site, or ask us for a copy of our service agreement. Your advisor is happy to answer any questions you may have. Ad hoc services Quotes for ad hoc, individual and related services are available upon request. Our standard Fee Schedule indicates the hourly charge rate for professional services. Do-It-Yourself (DIY) In essence, the generic process of investing is the same whether you are an advisor, or an individual “doing it yourself”. The difference between these two types of investors is generally the different levels of tools, resources, training and experience and the time available to focus on the process. Professional advisors are paid to spend their days maintaining their skills and researching broader strategies for financial management. Occasionally people prefer to perform some, or all of their investment activities personally, rather than employ a financial manager, or utilise managed/pooled investment vehicles. Their reasons for doing so often vary, but may include:
For example,
DIY investors should be confident in their ability to:
Having determined the classification, the investor then performs the following tasks:
DIY investors may question why they shouldn’t just open an E-trade Standard account and simply rely on the trading tools and research provided with that service. That approach would provide the cheapest DIY environment for those on a very limited budget. However, one should consider that the cost of our DIY Basic subscription is relatively inexpensive and delivers several valuable resources that aren’t provided by E-trade Standard. The fees are also likely to be tax-deductible, thus making them quite affordable[1]. Additional benefits and resources that DIY Basic provides beyond those of E-trade Standard include:
The DIY package is essentially a GENERAL ADVICE service. The resources and advice provided does not take account of subscribers’ individual objectives and needs. DIY Basic investors conduct their own detailed needs and risk tolerance analysis. Subscribers can easily upgrade services if they subsequently find they want personal advice or extra components. For example, if they find the effort to manage the portfolio exceed initial expectations. Subscribers access a resource unique to us – the Weighted Equity Research Consensus Summary (WERCS) report. WERCS saves clients a great deal of time by summarising the recommendations and statistics from several research sources in a single concise report. Thus the WERCS report delivers a broad range of recommendations “at a glance”. Clients have the ability to review the research detail that underlies the report. The package delivers a significant cost saving compared with direct purchase of equivalent resources. It simplifies the investment process for investors by consolidating services and information, summarising recommendations and reporting exceptions to deliver timely, relevant support for trading decisions. Without such summaries, an investor would need to subscribe to many research providers and read detailed reports from each of them. WERCS provides quality research information in a form that saves time and money. The DIY resource table below illustrates how costly and complex it would be for an individual investor to obtain those services and resources directly. While a DIY investor might not be expected to perform as well as a professional advisor, the process provides a method that enables the investor to improve their chances of success. Applying expert analysts’ recommendations to a formal framework promotes discipline and knowledge. Having it presented in the form of the WERCS Report makes it easier to apply that knowledge and discipline. Our team of analysts has compiled what we believe is the most cost-effective, comprehensive set of resources. Other resource combinations may achieve a similar framework, but at a higher cost. These resources equip DIY investors with the same resources that professionals use. Coupling those resources with the support and structure of our DIY framework enables our clients to maximise their chances of success with minimal cost and effort. Why upgrade to the DIY Plus package? DIY Plus provides extended GENERAL ADVICE, resources and support services. Added components in DIY Plus help to reduce the effort required to manage an investment portfolio. Extended exception reporting and notification enhances investors’ ability to remain up-to-date with the latest changes. The extended services are listed within the matrix above and the main benefits of upgrading are:
When it comes to investments, the more information one has available to assist in making decisions, the better. But it needs to be reliable information. More often than not, verification of a recommendation via a second, or third opinion helps to further qualify that recommendation. Theoretically, having a broader set of independent recommendations should reduce the effects of any bias or anomaly resulting from:
Meaningful summaries can be produced by assessing each provider’s recommendations in terms of their:
![]() DIY Resource Comparison Please direct any questions or queries to one of our advisors, or authorised representatives. Disclaimer of warranties All material published is provided in good faith. It is believed to be accurate and current as at the date of publication, with a bona fide expectation that the source of the material is both current and reliable. Your use of the information is at your sole risk. We will not be liable for loss resulting from any action or decision by you in reliance on the information, nor any interruption, delay in operation or transmission, virus, communications failure, Internet access difficulties, or malfunction in equipment or software resulting from any action or decision by you. Us, our related bodies corporate, directors and employees make no representation or warranty that any published material will remain reliable, accurate or complete over time. Nor do they accept any responsibility arising in any way for errors in, or omissions from that material. Not to be considered advice - General reference only Unless specifically published as a formal Statement of Advice, all material we provide is for general reference only. It is not to be taken as advice. You should seek formal, specific advice from one of our authorised representative to ensure that any advice is tailored to your specific circumstances prior to making any decisions. |
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